Stoke-on-Trent City Council launched their Mandate For Change in a blaze of glory last Wednesday, a business breakfast for 200 business leaders & stakeholders, printed brochures and a video, using the Take That track, Shine, (yes the one that is used by Morrisons supermarkets and without local lad Robbie on it).
The key points of the Mandate for Change are
- Make Stoke-on-Trent the place to bring business.
- Support and develop existing business.
- Work with people to promote independence and healthy lives.
- Make Stoke-on-Trent a great city to live in.
All excellent values, that if driven forward will make Stoke-on-Trent a great place to be again. If the bid for the North Staffordshire Enterprise Zone is successful this will be a launch pad to hopefully getting some businesses to relocate to the area and provide the much needed employment which in turn will help to regenerate the city.
The City Council have identified that there is not enough executive housing in the city and in a recent meeting of the City Renewal Overview and Scrutiny Committee they proposed that some council owned properties such as the old park depot in Longton park and Penkhull Farm could be used for conversion in to executive housing.
It is widely believed that businesses don’t want to relocate to Stoke-on-Trent because there aren’t many suitable houses for their senior managers. This is something that Stoke-on-Trent city Council know only too well as a recent Freedom of Information request has shown that the most senior officers don’t actually live in the city themselves. These are the people, who run the city and are currently making unprecedented cuts to your services, it must be quite easy making cuts to services that you don’t have to use yourself.
On the executive recruitment site for the City Council they go to great lengths to tell prospective senior officers how good the city is.
Living In Stoke
Affectionately known as “ËœThe Potteries’, owing to our world-class ceramics and rich industrial heritage, we’re famed for the warmth and creativity of our people. We’re also one of the greenest cities in the country, with one third of the City being green space.
You’ll discover a living, working city with a vibrant culture and friendly people, surrounded by beautiful countryside. You’ll find retail therapy and attractions to fire your imagination and set your heart pounding. You’ll discover a city that is experiencing £multi-million investment and a remarkable transformation as we revitalise and realise the potential of our people and area. You’ll find quality education and a huge range of housing options too. Put simply, you’ll discover a City with a proud past and a bright future.
Even the Chief Executive’s wife Tracy recognised the importance of living in the city where her husband was working.
We definitely want to live in the area John covers, that is the least he can do. If he lives there, he can understand the issues there.
So how many of the top officers in the City Council from the Chief Executive, Directors & Assistant Directors live in Stoke-on-Trent, where You’ll find retail therapy and attractions to fire your imagination and set your heart pounding?
According to the response given to a Freedom of Information request only one of the 22 most senior officers in the City Council lives within the city and enjoys the benefits of the services provided by their employer. One solitary senior officer, that is less than 5%. The Chief Executive and the Directors who don’t live in the city are some of the top officers who took £1.5m in salaries and benefits between them last year.
As these officers are not living in the city are also less likely to spend any significant amount of their sizeable incomes with traders in the city other than maybe the supermarket in Stoke, the pubs near to the Civic Centre and the odd sandwich shop.
The City Council would not name which officer did live within the city citing section 40(2) of the Freedom of Information act that the information being requested relates to the individuals private life rather than their public function.
We contacted a number of councillors by E-mail to ask them, To lead the way in trying to bring new businesses to the city, should senior officers, (CEO directors & assistant directors) live in the city to help promote it?
the only one to respond at the time of publication.
Personally, I think they should. Otherwise, they are, and in some cases justifiably, open to the accusation of being patronizing hypocritical. It’s good enough for everyone else but not themselves. It would also show tremendous commitment and belief.
So do you think senior officers should live within the city they serve?