A state of the art extra care housing complex in Stoke Town which has been developed by Staffordshire Housing Association to provide high quality homes for older Stoke-on-Trent residents is now complete.
The first residents have just moved into West End Village, and others will move in throughout January and February.
The complex has been designed by Stoke-on-Trent based architects, Hulme Upright Manning.
It was constructed by GB Building Solutions Limited. 700 jobs were generated on site during the construction phase and 19 young people were taught construction skills.
The £18 million scheme has received investment of £7,292,500 through the government’s Homes and Communities Agency. Other funding has included £1,500,000 from Stoke on Trent City Council, £500,000 from RENEW and £11,100 from the Carbon Trust. The remaining costs have been met by Staffordshire Housing Association.
West End Village is built on the former site of the Bilton pottery works which had been derelict for several years.
The village has 100 apartments ““ 80 for rent and 20 for sale ““ and boasts a range of high specification communal facilities including a restaurant, lounge bar, coffee bar, unisex hair salon, gym, therapy suite and a general store.
Staffordshire Housing Association pioneered the “village living” concept for older people at Bradeley, Stoke-on-Trent, in the 1990s, and now have four high quality villages for residents to choose from.
“West End Village makes a significant contribution to the regeneration of Stoke town, with high quality accommodation for older people.Residents of the village live independently in their own apartments while enjoying top class communal facilities.
They also have the assurance that care and support services are available at the village 24 hours a day ““ catering for residents’ changing needs.”
Tristram Hunt, MP for Stoke-on-Trent Central, praised the developers of the new extra care village for putting residents’ needs at the heart of the project.
“I welcome the opening of this new development as part of the regeneration of Stoke town. I am very pleased that Staffordshire Housing Association has put the needs of their residents at the heart of the project. The development has been designed with community space in mind and I am encouraged it will allow residents to maintain their independence and access the relevant care should they need it.”
A time capsule was buried on the site during construction containing items suggested by children from nearby Stoke Minster Primary School including an MP3 player, a recipe for Staffordshire oatcakes and a 2010 shopping list.


Today’s report in the local paper suggests that Taxpayers are footing the bill for an Extracare Village in Stoke. The truth is more complicated than that, and it’s actually a good news story.